Overview

DomainRating is a free checker that gives you a Domain Rating score for any site, whether it's yours or a competitor's. DR is a number between 0 and 100 that estimates how much the rest of the web trusts a domain, based on the backlinks pointing to it. It's measured at the root-domain level, so every page on a site shares the same score.

The score is relative, not absolute. A niche blog at DR 30 can be strong in its field, while a national brand at DR 45 may be underperforming. That's why the tool tracks your DR over time instead of showing a single reading. A one-off lookup is scored on demand, and domains you add to your dashboard are re-measured every day so the trend builds up.

Features

• Unlimited free DR checks: Every plan includes unlimited checks on any domain, so you can look up as many sites as you want without hitting a limit.
• On-demand DR refresh: You can request a fresh reading of a specific domain's Domain Rating whenever you need a current number.
• DR trend history: Each domain keeps a history of its DR over time, so you can see whether a score is climbing or slipping instead of relying on one reading.
• Embeddable live DR badge: You can put a live DR badge on your own website that shows your current score.

Pricing

You can cancel anytime, and you keep Advanced until the end of the current period, then billing stops. Payments are processed securely, and Alipay is charged in ¥ (1 USD = 7 CNY).

Who It's For

The tool is for anyone who needs to check the Domain Rating of a website, including people tracking their own portfolio or monitoring competitors. It also suits anyone comparing publishing opportunities or sizing up competitors, since DR is a handy shorthand for that.

Frequently Asked Questions

What is Domain Rating?

Domain Rating, usually shortened to DR, is a 0 to 100 score that estimates how strong and authoritative a website's backlink profile is. It looks only at the root domain, so every page on a site shares the same DR. A brand-new blog with no links starts near zero, while a global news outlet sits in the 90s.

How is DR different from DA or PageRank?

DR focuses on the quantity and quality of referring root domains linking to a site. A site with many links from other high-DR domains scores higher. Moz's DA tries to predict ranking likelihood across several signals, and old Google PageRank is no longer public. DR is one authority shorthand among many, not a Google metric.

What counts as a good DR score?

There is no fixed good number because DR is relative. A score is healthy when it is at or above the sites you actually compete with. A niche blog at DR 30 can be strong in its field, while a national brand sitting at DR 45 may be underperforming. Compare against your own competitors, not an absolute bar.

How is DR calculated?

Three things drive it: how many unique domains link to you, how authoritative those linking domains are, and how many other sites each of them links out to. A link from a focused, high-DR site counts for more than one from a site that sprays links to thousands of others. Only dofollow links are counted, so sponsored, UGC and nofollow links do not raise DR.

Does a higher DR mean higher Google rankings?

Not directly. DR itself is not a ranking factor, and a low-DR page can outrank a high-DR one. But strong backlinks that lift DR also tend to lift real rankings, so the two correlate. Treat DR as a useful estimate of a domain's ability to earn traffic, not a cause of it.

My DR dropped but I didn't lose any backlinks. Why?

DR is relative, so it can fall even when your own links are unchanged. If the sites linking to you gained many more outbound links, the value they pass is diluted. If higher-DR competitors added links, the whole scale shifts. A single reading is noisy, which is why tracking the trend over time is more useful than the number alone.